Facebook Marketing, Thanks to Dan O'Day and Amy Porterfield

I just attended an excellent teleseminar by Dan O'Day, who interviewed Amy Porterfield, social media strategist and author of the recently published Facebook Marketing All-in-One for Dummies. Note: I don't know Dan or Amy. I don't remember when I started paying attention to Dan; I'm interested in voice overs, and somehow his name and info crossed my infopath, so I started following him and subscribing to his newsletters. Here's more info on Dan. Anyway, he sent me a notice about this teleseminar, and regardless of the audience it was intended for, I think his guest had a lot to say about Facebook marketing in general, and I think any business owner would get a lot out of it. Dan says the 90-minute session was recorded, so I assume there will be a link on his site shortly. Let me say at the outset that Dan is an excellent interviewer. You could tell that he had read Amy's book and had a lot of relevant questions to ask. And one more plug for Amy: if you send her a copy of your receipt after buying her book, she'll give you access to an additional audio interview (59 min.)
In deference to Dan and Amy, I'm not going to give away all the details provided in the session--you should check out the audiofile when Dan makes it available. This blog post will contain a lot of numbers--don't worry, there are no calculations involved. Amy started out with the three questions you need to ask before creating your Facebook page. Incidentally, it's important to know the difference between a profile and a page: Your profile is the area where you filled in your personal info when you first signed on to Facebook. This is the info that you share with your friends and family. Your page is a separate place on Facebook where you interact with people who are interested in your professional business, not necessarily your personal business.
Next, Amy listed the Nine Core Facebook Marketing Rules. She also indicated two considerations when measuring return on investment (ROI) in your Facebook marketing, and named a few apps--3rd-party and within Facebook--that can help you measure ROI and and find Facebook members who personify your target market.
Amy talked for a bit about the two types of Facebook ads, including but not limited to what to include and what not to include in your ads. She also explained how you can measure the effectiveness of your ads.
She mentioned that it is possible to stream live video on your Facebook page; I believe this is what George Wittam and Dan Lenard do with their EWABS program on UStream on Sunday evenings. I guess they could actually stream that within Facebook.
A few unnumbered tips here: Make sure to create a custom welcome tab on your page to tell people what your page will be about; you're more likely to get them to click the "Like" button if you do. As a matter of fact, you can specifically ask them to click on the "Like" button there, and including an arrow to the button wouldn't hurt either. Since Facebook permits only 5,000 friends or fans, try to use your wall messages or custom tab to send out a mass announcement if you want potential new fans to follow you elsewhere; using an auto-reply will, make you sound robotic, and may make Facebook think you're spamming. Also, it is important to show up consistently and regularly and provide content that engages your audience--start a conversation, ask a question, run a quiz, highlight an active fan, respond to your fans' comments.
Honestly, there was so much information in this teleseminar that I was surprised that there was more that could be published in a book, but Dan says the book is quite thick, and weighing in at 2 lbs. and 672 pages, it certainly is. Thanks again to Dan and Amy for providing this useful information. I look forward to learning more from both of you in the future.